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Your About Us page is one of the most important pages on your website.
An About Us page is your chance to tell the world:
- Who you are.
- What matters to you.
- What you do.
- How you do it.
It’s often one of the first stops when someone visits your website or blog.
An About Us page may be a deciding factor before you convince someone to convert, whether that comes in the form of:
- Making a purchase.
- Downloading an awesome piece of content.
- Signing up for your newsletter.
- Requesting information or a demo.
So how do you make your About Us page awesome (or more awesome??
What Makes a Great About Us Page?
Your About Us page should be:
- Informative. It doesn’t always have to tell your whole story, but it should at least provide people with an idea of .
- Contain social proof, testimonials, and some personal information that visitors can relate to, such as education, family, etc.
- Useful.
- Engaging.
- Easy to navigate.
- Accessible on any device.
Does that all sound complicated?